The power of soap

We take soap for granted. We wash our hands without thinking about it. We forget the power of this simple technology. We forget that around the world, not everyone has access to soap.

At Baobab, we believe that well-being should be shared amongst all people, and expanded to all corners of the globe.

We make soap so that we can raise awareness about soap and increase access to soap.

More than two million children under five die each year because of diarrhoea and respiratory infections.

However, there’s good news. It has been shown that these deaths can be dramatically reduced by the simple act of regularly washing hands with water and soap.

The Happy Hands program is focused on two important objectives:

  1. Bringing soap to public schools in rural and urban areas in need in developing countries
  2. Promoting a change of habits by encouraging children to wash their hands with soap before eating and after going to the bathroom.

You too can be part of Baobab’s Happy Hands movement. Each time you use our products, you’re helping to improve the lives of boys and girls in need. You’re helping to prevent illnesses, elevate standards of living, and reduce infant mortality.

If you would like to get involved with Happy Hands, please write to us at